1. Just start, just try! “I mean, what the worst that happens if your video only gets 50 views?” - Tim Fullerton from Oxfam America
2. Include your URL so that people are driven back to your site - Kate Sands Adams from the IRC
3. Link back to the advocacy or fundraising campaign to drive viewers to take action - Carie Lewis from the HSUS
4. Engage in the YouTube community by subscribing to other channels and commenting on other videos - Ramya Raghavan from the YouTube Nonprofit Program
drinking hot cocoa, watching local news coverage of the rally, so many people on Calder Plaza… dang.